Icon Box August 2025 Unboxing + All Possible Products!
Wednesday, August 27, 2025I received a complimentary Icon Box from IPSY. All opinions are my own. This post may contain some affiliate links. When you purchase through links on the site, I may earn a small commission, which helps me to bring you this content!
Hey, y'all, I've got the quarterly Icon Box by IPSY for August 2025 to unbox for you and this season is curated by Ash K. Holm, celebrity-favorite makeup artist and educator. I'll tell you a little about Icon Box, all of the products that could come in this season's box, plus what I got in mine. Let's get unboxing!
About Icon Box by IPSY
Icon Box is a seasonal (4 times a year) upgrade to your regular Glam Bag or Boxycharm, so it will replace your bag or box every three months (February, May, August, & November) for $60.
It contains 8 full-sized products worth up to $350 specially curated by beauty’s biggest tastemakers and celebs, and you get to choose three products from a personalized assortment, which includes exclusive product drops you won’t find anywhere else.
Icon Box is curated by a different celebrity or tastemaker each season. This season's curator is Ash K. Holm.
“I’ve spent years refining my technique, working with women who know what they like but also want to evolve,” says Ash. “This box is my love letter to anyone who’s ever wanted to feel powerful through beauty, whether you’re just starting out or already a pro.”
Check out all of my IPSY unboxings so far here.
Icon Box by IPSY August 2025 Unboxing
1. ELEMIS Pro-Collagen Cleansing Balm ($42)
Experience the ultimate cleansing with our award-winning Pro Collagen Cleansing Balm – the essential first step in your daily skincare ritual.
Journey through three indulgent textures in one. The rich balm melts into a luxurious oil when gently massaged into the skin, transforming into a hydrating milk on contact with water. This unique formula effortlessly removes long-wear makeup, daily grime, and surface pollutants, while also deep cleansing and softening the skin as a facial mask. Rediscover radiant, nourished skin.
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2. MAËLYS COSMETICS Get Dreamy Overnight Toning Whip ($25)
This luxurious overnight body whip smooths and tightens the look of your curves while you sleep. Crafted with Milk Thistle to help improve the appearance of cellulite & fatty skin, hydrating ingredients for added nourishment, and a drop of Magnesium, making it the perfect addition to your nighttime body care routine. See results from the 2nd jar.
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3. BISHA Essential Lip Designer Duo in San Tropez & St. Barths ($52)
Shape, define, and perfect your lips with the Essential Lip Designer—a precision-crafted, ultra-creamy lip liner from Bisha. Designed for smooth, effortless application, this rich formula glides on seamlessly, delivering bold pigment with a soft, velvety finish. Contour, fill, and lock in color for a sculpted, long-lasting look.
San Tropez is a nude caramel, perfect for sunkissed drama. St. Barths is a nude mauve, she’s giving island escape.
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4. BRIOGEO HAIR CARE Style + Treat Hair Styling Sleek Stick ($23)
This travel-friendly styling stick perfects a polished, slicked-back look, taming flyaways and frizz without dragging, skipping, or pulling baby hairs. The smooth texture glides easily over hair and evenly distributes a nourishing blend of highly conditioning ingredients, providing 24-hour hold and frizz prevention, with a sleek, glossy finish.
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5. HAUS LABORATORIES B Structural Volumizing and Lengthening Mascara in Black Onyx ($29)
A biotech-enhanced mascara that delivers 5X fanned-out volume** that's nourishing and lengthening, not clumpy or flaky. HausTech Powered with Vegan B-Silk + Rice Protein.
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6. DR. BRANDT SKINCARE Nourishing Face Oil ($72)
A nourishing face oil crafted with a botanical oils complex and enriched with vitamins A and E, it helps calm sensitive skin while defending against environmental stressors. Ideal for restoring balance and radiance to all skin types.
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7. DR.JART+ Vital Hydra Solution PRO Glow Face Mask with Hyaluronic Acid, 5-Pack ($37)
Our bestselling intensive water gel sheet mask with Hyaluronic Acid plus PENTAVITIN that delivers an immediate hydration boost of 108% and strengthens the skin's protective barrier. It improves the look of fine lines, plumps skin and leaves it with a youthful-looking glow. Suitable to use on sensitive skin and after laser skin treatments. Dermatologist tested.
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8. PATRICK TA BEAUTY Major Dimension II Rose Eyeshadow Palette ($70)
An eyeshadow palette of luminous creams, iridescent metallics, glistening pearls, and velvet mattes to wear alone or layer, blend, and contour to create the most multidimensional looks that go from day to night. This daily wardrobe of rose-toned neutral shades will become your daily go-to palette for a mix of warm, cool, and neutral matte, satin and pearlescent shades with 2 cream bases that create the perfect rich canvas for your shadows.
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That was the August 2025 Icon Box by IPSY and my box had a $350 value!
This was a crazy-good box! I got one of my favorite cleansing balms, a high-$$ face oil, and a set of 5 great sheet masks to add to my mask stash. I've been wanting to try the toning whip and the hair wax stick. On the makeup side, I couldn't be happier to get a large PT palette, 2 liners to try my hand at lip contouring, and a mascara to try that's got people raving.
It felt like they had been tracking my online activity as I was opening this box. I not only got some great products to add to my routine, I received a few that I had been shopping for, specifically. 😳
ALL August 2025 Products
I like to share everything that could come in your box. Like most beauty boxes, you will complete quizzes and compile a profile for yourself when you join; That will determine the items that IPSY will choose for your box, and not all boxes will look like mine.This is everything that could come in an Icon Box this quarter.
This was an excellent box for just $60 extra!
If you'd like to sign up for the Icon Box by IPSY, you can get it here by signing up for either a Glam Bag or Boxycharm subscription and clicking the "Upgrade Your Bag" button.
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What did you think about the Icon Box this season? I love to read your comments!
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